The Body In White group of BMW was looking for a new way
of promoting itself to the public and its associates. They needed
a multi-media forum in which they could host a crowd between 100
and 200 people at any one time. The site was to be within the plant
itself, right in the middle of the production line and the noise
of the welding robots. The
forum Blauel Architects designed is protected from the all this
by a large noise reducing wall. Within this structure a large glowing
translucent curtain shapes the forum, while the lef over space forms
the entrance lobby. The entrance is a new fully glazed opening in
the exterior wall which gives a glance inside.
screen is made out of strip curtains, a material commonly used within
these manufacturing areas. An electrically sliding section of this
curtain forms the entrance. The curtains are lit from the top and
so creating a glowing translucent skin all around the seating area.
The bright coloured seats form a big contrast with the lightness
of the skin. When a presentation begins, the light dims and so the
skin becomes more transparant, making the visually bigger. After
the presentation aseries of light boxes along the walls are turned
on, illuminating the space and also guiding the guests to the exit
of the forum space.